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SSP Comparison

Stellor Media vs. FreeWheel — Which SSP is Right for Your Site?

Comparing a publisher-first web SSP against an enterprise premium-video / CTV ad platform.

FreeWheel (a Comcast company) is a premium video and CTV ad platform widely used by major broadcasters, streaming services, and large media companies. Their core strength is server-side ad insertion (SSAI), advanced video deal management, and CTV / FAST inventory at scale.

Stellor Media is a publisher-first web SSP — display, video, and native for digital content publishers. We don't compete with FreeWheel for premium CTV inventory; instead, many web publishers use Stellor for their site monetization while FreeWheel handles their video / CTV monetization separately.

Note: FreeWheel information is based on publicly available sources. Confirm current capabilities with FreeWheel directly.

Feature Comparison

Feature Stellor Media FreeWheel
Primary Focus Web publisher SSP (display/video/native) Premium CTV / streaming video platform
Inventory Type Web display, outstream, in-content video CTV, FAST channels, premium video, SSAI
Publisher Size Mid-market web publishers Major broadcasters and streaming services
Onboarding 48-hour managed setup Enterprise integration timeline
Server-Side Ad Insertion Not core — header bidding focused Core capability — premium SSAI

When to Choose Stellor Media

  • Web publishers monetizing display, native, and outstream video on their sites
  • Mid-market publishers who want managed onboarding and a single account manager
  • Publishers without dedicated CTV inventory who need a programmatic web SSP

When FreeWheel Might Be Better

  • Broadcasters, streamers, and FAST channel publishers with premium CTV inventory
  • Publishers requiring server-side ad insertion (SSAI) for streaming workflows
  • Major media companies with enterprise-scale video monetization needs

Frequently Asked Questions

Is Stellor Media a competitor to FreeWheel?
Not really — they serve different inventory. FreeWheel is the leader in premium CTV / streaming video. Stellor is a web SSP. Many publishers use both: FreeWheel for video, Stellor for site monetization.
Does Stellor support CTV?
Stellor is not a CTV-first SSP. If CTV / streaming is your primary inventory, FreeWheel (or Magnite SpringServe) is purpose-built for that workload.

See How Stellor Media Performs on Your Inventory

The best comparison is a live head-to-head test. Stellor Media integrates via Prebid.js alongside your existing setup — no risk to existing revenue while you evaluate.

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