Ad Tech Reference

Programmatic Advertising Glossary

Your comprehensive reference for programmatic advertising, publisher monetization, header bidding, SSP technology, and digital advertising terminology. 96 terms covering the complete ad tech stack.

A B C D E F G H I L M N O P R S T U V W Y

Ad DensityAd Quality
Ad ExchangeProgrammatic
Ad ImpressionMeasurement
Ad InjectionAd Fraud
Ad NetworkProgrammatic
Ad PodVideo
Ad RefreshPublisher Monetization
Ad ServerAd Tech
Ad StackingAd Fraud
AddressabilityIdentity
Ads.txtStandards
App-ads.txtStandards
Attention MetricsMeasurement
AVODVideo

Banner AdAd Formats
Bid RatePublisher Monetization
Bid RequestProgrammatic
Bid ShadingProgrammatic
Brand SafetyAd Quality

CCPA/CPRAPrivacy
Click-Through Rate (CTR)Measurement
Connected TV (CTV)Video
Consent Management Platform (CMP)Privacy
Contextual TargetingTargeting
Cookie SyncingIdentity
Core Web VitalsPublisher Monetization
Cost Per Action (CPA)Measurement
Cost Per Click (CPC)Measurement
Cost Per Mille (CPM)Measurement

Data Clean RoomPrivacy
Data Management Platform (DMP)Ad Tech
Deal IDProgrammatic
Demand-Side Platform (DSP)Programmatic
Domain SpoofingAd Fraud
Dynamic Floor PricingPublisher Monetization

eCPMMeasurement

FAST ChannelVideo
Fill RatePublisher Monetization
First-Party DataIdentity
First-Price AuctionProgrammatic
Floor PricePublisher Monetization
Frequency CappingAd Quality

GDPR (General Data Protection Regulation)Privacy
General Invalid Traffic (GIVT)Ad Fraud
Global Privacy Control (GPC)Privacy

Header BiddingPublisher Monetization

IAB (Interactive Advertising Bureau)Standards
IAB Content TaxonomyStandards
In-App AdvertisingMobile
Interstitial AdAd Formats
Invalid Traffic (IVT)Ad Fraud

Lazy LoadingPublisher Monetization
LiveRamp RampIDIdentity

MalvertisingAd Fraud

Native AdvertisingAd Formats

Pixel StuffingAd Fraud
Prebid ServerPublisher Monetization
Prebid.jsPublisher Monetization
Preferred DealProgrammatic
Private Marketplace (PMP)Programmatic
Programmatic AdvertisingProgrammatic
Programmatic DirectProgrammatic
Programmatic Guaranteed (PG)Programmatic
Publisher SSPPublisher Monetization

Real-Time Bidding (RTB)Programmatic
Responsive Ad UnitAd Formats
Retail Media Network (RMN)Programmatic
Revenue Per Mille (RPM)Publisher Monetization
Revenue Per Session (RPS)Publisher Monetization
Rewarded VideoVideo

Second-Price AuctionProgrammatic
Sellers.jsonStandards
Server-Side Ad Insertion (SSAI)Video
Sophisticated Invalid Traffic (SIVT)Ad Fraud
Sticky AdAd Formats
Supply Chain Object (SCO)Standards
Supply Path Optimization (SPO)Programmatic
Supply-Side Platform (SSP)Programmatic

TAG (Trustworthy Accountability Group)Standards
Third-Party CookieIdentity
Topics APIPrivacy
Transparency and Consent Framework (TCF)Privacy

Unified AuctionPublisher Monetization
Unified ID 2.0 (UID2)Identity

VAST (Video Ad Serving Template)Standards
Video MonetizationVideo
ViewabilityMeasurement
Viewable CPM (vCPM)Measurement
VPAID (Video Player-Ad Interface Definition)Standards

WaterfallPublisher Monetization
Web MonetizationPublisher Monetization
Win RatePublisher Monetization

Yield ManagementPublisher Monetization

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