Ad Formats

Native Advertising — Definition & Explanation

Ads that match the visual design, format, and function of the surrounding content. Native ads appear as natural parts of the user experience — in-feed units, content recommendations, or sponsored content. They achieve 2-3x higher engagement than standard display.

How Native Advertising Works

Native ad formats use a component-based specification (title, description, image, logo, CTA) that publishers render in their own design language. The SSP delivers components via OpenRTB Native protocol, and the publisher's template applies site-specific styling.

Why Native Advertising Matters for Publishers

Native advertising typically generates 2-3x higher CTR and engagement than standard display, making it attractive to performance advertisers who pay premium CPMs for quality placements.

Frequently Asked Questions

How does native advertising differ from sponsored content?

Programmatic native uses standardized components delivered in real-time via OpenRTB. Sponsored content is direct-sold editorial content. Both must be clearly labeled as advertising.

What CPMs do native ads achieve?

Native ads typically command $2-15+ CPMs for display equivalents, with in-feed placements on premium sites achieving higher rates due to superior engagement.

Does Stellor Media support native advertising?

Yes. Stellor Media supports OpenRTB Native for publishers with in-feed and article recommendation placements.

Related Terms

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