Video

FAST Channel — Definition & Explanation

Free Ad-Supported Streaming Television — linear streaming channels that deliver scheduled programming supported by advertising, similar to traditional broadcast TV but delivered over the internet. Examples include channels on Pluto TV, Tubi, and Samsung TV Plus.

How FAST Channel Works

FAST channels deliver linear programming streams with server-side ad insertion at pre-defined break points. Ad inventory is sold programmatically through CTV SSPs, with targeting based on device and household signals.

Why FAST Channel Matters for Publishers

FAST is one of the fastest-growing CTV segments, offering publishers with video content libraries a premium programmatic revenue stream with CPMs of $15-40+.

Frequently Asked Questions

How are FAST channels monetized?

Through programmatic video advertising inserted server-side at commercial breaks, typically 4-8 minutes of ads per hour of content.

Can any publisher launch a FAST channel?

FAST channels require a content library, streaming infrastructure, and distribution agreements. They're typically suited for publishers with extensive video content.

What CPMs do FAST channels achieve?

FAST channels typically command $15-40 CPMs, with premium content in high-demand categories achieving even higher rates.

Related Terms

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