Video

AVOD — Definition & Explanation

Ad-Supported Video on Demand — a streaming model where content is free to viewers and monetized through advertising. Examples include Tubi, Pluto TV, and ad-supported tiers of major streaming services.

How AVOD Works

AVOD platforms deliver content for free in exchange for viewers watching ads at specific intervals. Ad breaks are served programmatically using SSAI or client-side VAST, with targeting based on device identifiers and contextual signals.

Why AVOD Matters for Publishers

AVOD is one of the fastest-growing segments in digital advertising, with CPMs of $20-50+. Publishers building AVOD inventory can access premium video demand through Stellor Media's video monetization platform.

Frequently Asked Questions

What CPMs can AVOD inventory achieve?

AVOD inventory typically commands $20-50 CPMs, significantly higher than standard display formats, due to high completion rates and premium audience intent.

How does AVOD differ from FAST?

AVOD delivers on-demand content with ad breaks. FAST (Free Ad-Supported Streaming Television) delivers linear, scheduled programming similar to broadcast TV.

Does Stellor Media support AVOD monetization?

Yes. Stellor Media's video SSP supports VAST and SSAI-based video monetization for AVOD publishers.

Related Terms

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