Video

Outstream Video — Definition & Explanation

Video ads that appear within text content rather than within a video player. Outstream units auto-play when scrolled into view and pause when scrolled past. They enable publishers without video content to access premium video demand (CPMs of $8-20+).

How Outstream Video Works

Outstream players inject into article content as inline units, sidebar placements, or between paragraphs. They use Intersection Observer to auto-play when in-view and pause when scrolled out, complying with video autoplay policies.

Why Outstream Video Matters for Publishers

Outstream video allows text publishers to access premium video CPMs ($8-20+) without needing video content. It's the fastest route to significant revenue increase for eligible publishers.

Frequently Asked Questions

Does outstream video require original video content?

No. Outstream units play advertiser video creative within text content. No editorial video is required.

How do outstream CPMs compare to display?

Outstream typically commands 3-5x display CPMs — $8-20+ versus $1-5 for standard display — making it a significant revenue driver.

Does Stellor Media offer outstream video?

Yes. Outstream video monetization is a core offering for Stellor Media publisher partners, with a simple JavaScript integration.

Related Terms

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