Video

Video Monetization — Definition & Explanation

Generating revenue from video ad inventory through programmatic advertising. Video monetization includes outstream video (for text publishers), in-stream pre/mid/post-roll (for video content publishers), and CTV advertising, all commanding premium CPMs of $8-50+.

How Video Monetization Works

Publishers implement video monetization via VAST-compatible video players or outstream video tags. The SSP connects video inventory to video-specific demand from DSPs, brand advertisers, and trading desks that allocate significant video budgets.

Why Video Monetization Matters for Publishers

Video advertising generates significantly higher CPMs than equivalent display formats. Adding video monetization — even through outstream for text publishers — is the single highest-impact action a publisher can take to increase RPM.

Frequently Asked Questions

Do I need video content to monetize video ads?

No. Outstream video ads play within text content without requiring editorial video. Stellor Media offers outstream video integration for text publishers.

What CPMs does video monetization achieve?

Outstream video: $8-20 CPM. In-stream pre-roll: $15-30 CPM. CTV/streaming: $20-50+ CPM. All significantly higher than standard display.

How do I add video monetization through Stellor Media?

Stellor Media's video monetization setup is included in publisher onboarding. Our team configures outstream or in-stream placement based on your site's content and layout.

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