Video
Ad Pod — Definition & Explanation
A group of video ads played sequentially within a single ad break, similar to a traditional TV commercial break. Common in CTV and long-form video content.
How Ad Pod Works
Ad pods are defined in the VAST/VMAP response as a sequence of slots with maximum duration and category exclusion rules. The video player renders each ad in sequence, enforcing competitive separation between advertisers in the same pod.
Why Ad Pod Matters for Publishers
For publishers with long-form video content, ad pods dramatically increase revenue per stream by enabling multiple advertisers to reach viewers in a single session without requiring additional content.
Frequently Asked Questions
How long should an ad pod be?
IAB guidelines recommend pods under 4 minutes. Most publishers use 30-90 second pods for pre-roll and 60-120 second pods for mid-roll breaks.
Does Stellor Media support ad pods?
Yes. Stellor Media's video monetization stack supports VMAP-based ad pods for both outstream and in-stream video placements.
What CPMs do ad pods typically achieve?
Video ad pods command CPMs of $15-50+ depending on content quality, audience demographics, and geographic distribution.
Related Terms
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