Publisher Monetization

Ad Refresh — Definition & Explanation

The practice of reloading ad units after a set time interval or user action to generate additional impressions. Must comply with IAB guidelines — typically requiring 30+ seconds between refreshes and only refreshing viewable units.

How Ad Refresh Works

Ad refresh uses JavaScript timers or viewport observers to trigger new ad calls after a minimum dwell time. Premium buyers require that only in-view ads are refreshed and that bid requests include a refresh count flag so buyers can price refreshed impressions appropriately.

Why Ad Refresh Matters for Publishers

Properly implemented ad refresh can increase publisher revenue by 20-40% without adding new ad placements. Stellor Media helps publishers configure compliant refresh settings that maximize yield without compromising demand partner relationships.

Frequently Asked Questions

Is ad refresh bad for user experience?

When implemented correctly with minimum 30-second intervals and viewability checks, ad refresh has minimal impact on UX and can actually improve ad relevance by serving fresh creatives.

What is the minimum refresh interval?

IAB guidelines and most demand partners require a minimum of 30 seconds between refreshes. Some premium buyers require 60+ seconds.

Does Stellor Media support ad refresh?

Yes. Stellor Media's header bidding configuration includes compliant ad refresh support with proper signaling to demand partners.

Related Terms

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