Privacy

CCPA/CPRA — Definition & Explanation

The California Consumer Privacy Act and California Privacy Rights Act give consumers rights to know what data is collected, delete it, and opt out of its sale. Publishers must provide 'Do Not Sell' links and honor Global Privacy Control signals.

How CCPA/CPRA Works

CCPA/CPRA requires publishers serving California residents to display a 'Do Not Sell or Share My Personal Information' link, honor opt-out requests (including GPC signals), and provide data access and deletion rights upon request.

Why CCPA/CPRA Matters for Publishers

CCPA applies to most publishers with significant California traffic. Non-compliance risks regulatory action from the California Privacy Protection Agency and consumer litigation.

Frequently Asked Questions

How is CCPA different from GDPR?

GDPR requires opt-in consent. CCPA requires opt-out capability. GDPR applies EU-wide; CCPA applies to California residents. Both require privacy notices and data rights.

Must I honor GPC signals under CCPA?

Yes. The California Privacy Protection Agency has confirmed that Global Privacy Control signals must be honored as valid opt-out requests.

Does Stellor Media support CCPA compliance?

Yes. Stellor Media supports the IAB's US Privacy framework and honors opt-out signals in data processing for California residents.

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