Privacy

GDPR (General Data Protection Regulation) — Definition & Explanation

The EU's comprehensive privacy regulation requiring explicit consent for personal data processing, including advertising. Non-compliance can result in fines up to 4% of global revenue. Publishers must implement TCF-compliant CMPs for EU traffic.

How GDPR (General Data Protection Regulation) Works

GDPR requires explicit, granular, freely given consent for data processing. Publishers must implement a CMP that presents consent options clearly, stores records of consent, and communicates consent status to all processing parties through the TCF.

Why GDPR (General Data Protection Regulation) Matters for Publishers

GDPR compliance is legally required for publishers serving EU traffic. Non-compliant publishers face regulatory enforcement and demand partner restrictions. Compliant publishers with high consent rates protect their EU revenue.

Frequently Asked Questions

Does GDPR apply to publishers outside the EU?

Yes. GDPR applies to any publisher serving EU/EEA residents, regardless of the publisher's location. If you have European traffic, GDPR applies.

What happens to monetization for EU users who don't consent?

Non-consented impressions are monetized through contextual advertising without behavioral targeting, typically at lower CPMs than consented traffic.

How does Stellor Media support GDPR compliance?

Stellor Media fully supports TCF v2.2 and only processes data for EU users that have provided valid consent through a certified CMP.

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