Programmatic

Retail Media Network (RMN) — Definition & Explanation

An advertising platform operated by a retailer that allows brands to reach consumers at or near the point of purchase. RMNs leverage first-party purchase data for targeting and closed-loop attribution. Examples include Amazon Ads and Walmart Connect.

How Retail Media Network (RMN) Works

RMNs use retailer first-party transaction data to create high-intent audience segments. Brands buy RMN advertising to reach shoppers researching or ready to purchase. Off-site RMN inventory extends to publisher sites through programmatic buying.

Why Retail Media Network (RMN) Matters for Publishers

Publisher sites can capture RMN advertising budgets through programmatic channels when retailer DSPs buy publisher inventory for off-site campaign extension.

Frequently Asked Questions

How can publishers benefit from retail media network spending?

RMN off-site buys are executed through DSPs connected to SSPs like Stellor Media. Publishers with relevant audience segments can capture this high-value demand.

What CPMs do RMN campaigns pay?

RMN campaigns, especially off-site extension buys, can pay 2-5x standard display CPMs due to the high commercial intent of their audience data.

Do I need a special integration for RMN demand?

No special integration is needed. RMN off-site campaigns reach publishers through standard programmatic channels via Stellor Media's demand connections.

Related Terms

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