Programmatic

Programmatic Advertising — Definition & Explanation

The automated buying and selling of digital ad inventory using technology platforms and algorithms. Programmatic encompasses real-time bidding (RTB), private marketplaces (PMPs), programmatic guaranteed deals, and preferred deals.

How Programmatic Advertising Works

Programmatic advertising replaces manual insertion orders with automated, data-driven transactions. Publishers make inventory available through SSPs; advertisers access it via DSPs. Technology handles bidding, targeting, delivery, and reporting.

Why Programmatic Advertising Matters for Publishers

Programmatic is the dominant model for digital advertising, representing 90%+ of digital ad transactions. Publishers need a strong SSP relationship to access this demand efficiently.

Frequently Asked Questions

What percentage of digital advertising is programmatic?

Programmatic accounts for over 90% of digital display advertising and is rapidly growing in video, audio, CTV, and DOOH.

Is programmatic advertising right for all publishers?

Yes. Publishers with 500K+ monthly pageviews benefit significantly from programmatic via an SSP. Even smaller publishers benefit from Prebid-based header bidding.

How does Stellor Media optimize programmatic revenue?

Through competitive header bidding, 50+ demand partners, dynamic floor pricing, viewability optimization, and ongoing yield management support.

Related Terms

Maximize Your Ad Revenue with Stellor Media's SSP

Ready to put programmatic expertise to work? Join publishers earning +38% more RPM with Stellor Media's publisher-first SSP platform.

Get Your Revenue Assessment →