Standards

TAG (Trustworthy Accountability Group) — Definition & Explanation

An industry initiative that fights criminal activity in digital advertising through certification programs. TAG Certified Against Fraud is a widely recognized standard that signals a company's commitment to IVT prevention.

How TAG (Trustworthy Accountability Group) Works

TAG offers multiple certification programs covering fraud prevention, brand safety, malware prevention, and inventory quality. Companies apply for certification by meeting defined operational standards and undergoing audits.

Why TAG (Trustworthy Accountability Group) Matters for Publishers

TAG certification signals commitment to quality and is required by some premium advertisers as a condition of partnership. SSPs like Stellor Media maintain TAG certifications to provide publishers access to these premium demand pools.

Frequently Asked Questions

What is the TAG Certified Against Fraud program?

TAG-CAF requires companies to implement specific IVT controls and transparency practices. Certified companies are whitelisted by many premium buyers.

Does Stellor Media have TAG certification?

Stellor Media maintains industry certifications to meet the requirements of premium demand partners. Contact us for current certification details.

Do publishers need TAG certification?

Publishers don't typically need TAG certification themselves, but working with a TAG-certified SSP provides access to demand from certification-requiring buyers.

Related Terms

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