Publisher Monetization

Prebid.js — Definition & Explanation

The most widely adopted open-source header bidding wrapper, maintained by Prebid.org. Prebid.js runs in the browser, sending bid requests to multiple demand partners simultaneously and passing the winning bid to the publisher's ad server.

How Prebid.js Works

Publishers add Prebid.js to their site and configure adapters for each demand partner (including Stellor Media). On each page load, Prebid.js runs an auction, collects bids within the timeout window, and passes the winner to GAM or another ad server as a key-value pair.

Why Prebid.js Matters for Publishers

Prebid.js is the industry standard for header bidding. Stellor Media has a fully supported Prebid.js adapter that is maintained with the latest platform updates.

Frequently Asked Questions

How do I add Stellor Media to my Prebid.js setup?

Stellor Media provides a Prebid.js adapter. Add it to your Prebid build and configure your publisher ID and floor settings. Our team provides setup assistance.

How many demand partners can I have in Prebid?

Technically unlimited, but practical limits exist. More partners increase competition but also latency. Most publishers run 5-10 SSP adapters.

What version of Prebid.js does Stellor support?

Stellor Media's adapter is compatible with Prebid.js v7+ and is regularly maintained for compatibility with new releases.

Related Terms

Maximize Your Ad Revenue with Stellor Media's SSP

Ready to put programmatic expertise to work? Join publishers earning 40% more RPM with Stellor Media's publisher-first SSP platform.

Get Your Revenue Assessment →