Video

Outstream Video Ad — Definition & Explanation

Video advertisements that play within non-video content — embedded between paragraphs, in sidebars, or in article content — without requiring the publisher to have a video player or original video content. Outstream ads auto-play when scrolled into view.

How Outstream Video Ad Works

An outstream video player is injected into specified page positions via JavaScript. Intersection Observer APIs trigger playback when the unit enters the viewport. The player renders VAST-based video creative and pauses when scrolled out of view.

Why Outstream Video Ad Matters for Publishers

Outstream video is the most accessible premium format for text publishers, requiring no video content or existing video infrastructure. It consistently delivers CPMs of $8-20+ versus $1-5 for standard display.

Frequently Asked Questions

Is outstream video acceptable by Google's Better Ads Standards?

Outstream units that auto-play with sound off and include a clear close button comply with Better Ads Standards. Loud auto-play or forced viewing without close options do not comply.

How many outstream units can a page have?

One outstream unit per page is standard for most publishers. Multiple units require careful implementation to avoid ad density issues and user experience problems.

Does Stellor Media provide outstream video players?

Yes. Stellor Media provides a fully managed outstream video player with premium video demand, typically generating $8-20+ CPMs for eligible publishers.

Related Terms

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