Mobile
In-App Advertising — Definition & Explanation
Ads served within mobile applications rather than mobile web browsers. In-app ads use device identifiers (IDFA/GAID) for tracking and typically achieve higher engagement rates than mobile web ads.
How In-App Advertising Works
In-app ads are served through mobile ad SDKs integrated into apps. The SDK handles bid requests, creative rendering, and impression tracking using device-level identifiers rather than cookies.
Why In-App Advertising Matters for Publishers
In-app advertising commands premium CPMs due to higher viewability, better targeting via device IDs, and superior user engagement. App publishers accessing Stellor's demand can monetize their user base effectively.
Frequently Asked Questions
What is IDFA and why does it matter for app monetization?
IDFA (Identifier for Advertisers) on iOS enables cross-app targeting and measurement. Apple's ATT framework requires user opt-in, which has reduced IDFA availability.
How do app publishers integrate with Stellor Media?
Stellor Media supports OpenRTB-based in-app integrations. Contact our partnerships team for SDK and integration options.
Are in-app CPMs higher than mobile web?
Generally yes. In-app inventory typically commands 20-40% higher CPMs than mobile web due to better viewability and identifier availability.
Related Terms
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